Alert: Links are coming to Insta Stories!

This is not a drill. Instagram have confirmed they are testing a new feature coming to Insta stories, that will hopefully see ALL accounts have access to put links into their stories! This is huge for the business community and we could not be more excited.

For years now the ability to put links into stories has been saved only for accounts with 10,000 or more followers or those with retail products for sale. Considering most local, serviced based business aren’t sitting at 10K+ followers this has ruled out the function being available for millions of small businesses throughout the world.

The ability to link to a service page, blog post, video, special offering or just your website in general will be a complete gamechanger for Insta users - from both a business and a client perspective. We’re also super excited bout the tracking that will come with this so you can see real data on exactly what your followers are loving and click on!

When they roll it out, it’s been advised that it will be a little different from the current ‘swipe up’ offering. They’ll be building an addition to the applications inside the current story editor (the same place you click on to add a gif, question, poll or music etc). So it’ll be a ‘link sticker’ that people can click on when viewing your story.

Check out the example below from Instagram, published in their recent interview with The Verge.


So…. it’s been started to roll out to test users. No word on dates that we’ll see a more general roll out but we’re 1000% excited about that moment!

Until then… go forth and #linkinbio Have a great week everyone!


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